I am a designer who places user problems at the center and solves them in collaboration with stakeholders, delivering products that achieve the highest level of impact.
i have extensive experience in designing enterprise Saas solutions, and lately my focus has been on features that incorporate generative ai.
currently at optimizely, designing improved experiences for e-commerce and a/b testing tools. Previously at IBM facilitating workshops to uncover organizations’ business challenges.
optimizely / 2023
led the design for optimizely’s new e-commerce promotions builder. prototype of the design was presented at annual conference and increased user engagement by 70%.
I facilitated Design Thinking workshops and designed an MVP to improve a major US airline’s aircraft induction process.
core digital media / 2021
Conducted research with homeowners and improved the tool to provide better transparency and personalization.